Post by account_disabled on Feb 27, 2024 1:46:30 GMT -5
What it means is easy to say: persuasive copywriting is the type of writing that aims to convince the reader to do something. In the world of the web, people are called users and the actions to be performed translate into clicks . But click on what and for what purpose? Wanting to reduce everything to the minimum terms, we can say that the ultimate goal of marketing, on and offline, is to sell : a product, a service, an idea. To do this, we use advertising, i.e. banners, announcements, posts, content. And this is where persuasive copywriting comes into play because the texts, together with the images, graphics and videos, help to arouse the user's interest during their (apparently) free navigation to try to transform it into a guided customer journey (and tracked) from first to last click.
Today we hear more and more often about the attention Panama mobile number list conomy , or rather the economy of attention , a very rare commodity to obtain in a world made up of continuous stimuli, on and off the screen. Also for this reason, knowing how to say or even write the right things, at the right time and in the right ways, becomes a fundamental conversion tool. Let's see how persuasive copywriting can be exploited in this sense and how to make such an important writing technique our own. Before writing, study Rule number one of the copywriter: the book (or the brief, the information material, etc.) comes before the pen (or the keyboard). In other words, before you can write convincingly about something you need to study it . Whether it's a product or a service, the first step is to really know the object you intend to promote well, otherwise how can you explain it? Second comes the target : understanding who might be interested in purchasing that particular object or making use of those specific services is essential to give voice to their desire and respond in an adequate and effective way.
Studying the product: looking for the USP How many times have we found ourselves faced with advertisements that declare the absolute uniqueness of a certain thing and its ability to perfectly suit our needs and "only for today on a special offer for the modest sum of euro-point-ninety-nine"? We have no doubt that what we offer (or what our client offers) is unparalleled, but saying it is not enough, we need to demonstrate it and make someone else believe it. The first thing to do, then, is to understand what the distinctive features of our proposal are, that is, what makes it different from others: what marketers across the border call unique selling proposition (USP), the exclusive sales argument. This is what makes our product/service unique compared to all the others on the market and it is precisely on this that its communication will have to focus. Even better if, rather than the simple affirmation of naked quality, we resort to translating that same quality into an advantage or a specific benefit for the buyer .
Today we hear more and more often about the attention Panama mobile number list conomy , or rather the economy of attention , a very rare commodity to obtain in a world made up of continuous stimuli, on and off the screen. Also for this reason, knowing how to say or even write the right things, at the right time and in the right ways, becomes a fundamental conversion tool. Let's see how persuasive copywriting can be exploited in this sense and how to make such an important writing technique our own. Before writing, study Rule number one of the copywriter: the book (or the brief, the information material, etc.) comes before the pen (or the keyboard). In other words, before you can write convincingly about something you need to study it . Whether it's a product or a service, the first step is to really know the object you intend to promote well, otherwise how can you explain it? Second comes the target : understanding who might be interested in purchasing that particular object or making use of those specific services is essential to give voice to their desire and respond in an adequate and effective way.
Studying the product: looking for the USP How many times have we found ourselves faced with advertisements that declare the absolute uniqueness of a certain thing and its ability to perfectly suit our needs and "only for today on a special offer for the modest sum of euro-point-ninety-nine"? We have no doubt that what we offer (or what our client offers) is unparalleled, but saying it is not enough, we need to demonstrate it and make someone else believe it. The first thing to do, then, is to understand what the distinctive features of our proposal are, that is, what makes it different from others: what marketers across the border call unique selling proposition (USP), the exclusive sales argument. This is what makes our product/service unique compared to all the others on the market and it is precisely on this that its communication will have to focus. Even better if, rather than the simple affirmation of naked quality, we resort to translating that same quality into an advantage or a specific benefit for the buyer .